In June Reuter Communications became Gusto Luxe. We are part of Gusto Collective, Asia’s first brandtech holding company.

On World Environment Day we launched our “Kindness for Tomorrow” programme with activities in our Shanghai and Hong Kong offices. We believe that our business can – and should – make a positive contribution to society and where possible support and encourage sustainability best practices. We will be accountable to meet targets across different areas: People, Environment and Society. Stay tuned for more!

We supported London Fashion Week as it went online and merged menswear and womenwear. With media, influencers and buyers unable to travel from China, we made sure that they could still stay up to date with the latest trends from London through www.londonfashionweek.co.uk

The Opposite House, Beijing – part of The House Collective – revealed its newest bar-restaurant outlet SUPERFLY, a new remixed and remastered collection that demonstrates Sichuan’s evolution – its food, its music, and its culture. Regional influencers created their own content and posted creative spins across Chinese social media.

Marvis creates original, cheeky and iconic toothpastes in seven concoctions that offer protection and fresh sensations. Now in China, we’re working with the brand to re-shape their marketing strategy in China, from target audience analysis, positioning to marketing concept building across all channels. This includes strategy consultation, media investment, influencer marketing, social media operations and campaigns, to boost the performance of online to offline retail channels.

Kids Around is a must-visit concept store for the chicest and coolest kids fashion. HUGO BOSS, Timberland, LITTLE MARC JACOBS, KARL LAGERFELD and more. With expansion plans on the horizon, we are supporting with strategic communications and brand awareness.

For the June shopping festival “618” we teamed up with influencers to create content to drive awareness and drive sales as consumers clicked through to Zimmermann’s Tmall store.

San Francisco-based Everlane partners with the most ethical factories around the world and sources sustainable materials, sharing the full story of manufacturing in what they call ‘radical transparency’.
The brand collaborated with influencers on Red (Xiaohongshu) who created Red-relevant photography, reviews and posts that let their followers know about the brand in an authentic way – before clicking through to the Everlane Tmall page.

Diesel launched its PRIDE capsule collection and curated content via collaboration with Local Opinion Leaders in the LGBTQ community to share their real-life stories.

Marimekko held a Press Open House in our Shanghai showroom. The brand invited media friends and fashion influencers who live-streamed the feel of Nordic nature and Marimekko’s joyful world of bold prints and colours to their audiences on key Chinese social platforms.

Gusto Luxe

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