Bringing the 2020 Fashion Awards to China!

We’re proud to have supported our client, the British Fashion Council in bringing the 2020 Fashion Awards to #China through hosting an #offlineevent event in both #Shanghai & #Beijing where the awards were #livestreamed.

The events brought together #keymedia, #influencers, official partners of the British Fashion Council and #artists to celebrate the 20 honorees of the 2020 #FashionAwards.

The livestream event featured a 30 minute film highlighting the significant changes the #fashionindustry has endured during the past year, and shone the spotlight on those who made humanitarian efforts, adapted their business models and responded to their community’s needs.

As many of our clients are still unable to travel, creating engaging, meaningful events and involving key stakeholders has been a crucial this past year to connect #globalbrands with their #Chineseaudience.

Maison Alaia

On behalf of our client Maison Alaïa, we hosted several beautiful events to celebrate the launch of their Editions Collection in #China.

No event in China today is complete without a #digital component and these events all included #livestreaming, #influencers, driving #content to #commerce

In #Shanghai, we hosted an intimate community dinner with celebrities, influencers and community leaders.

Over dinner, Maison Alaïa CEO, Myriam Serrano, attended via #livestream to deliver her greetings.

Following dinner, Linda LI, one of China’s leading influencers #livestreamed from the venue on YOOX NET-A-PORTER GROUP official Tmall Channel.

In Beijing, in collaboration with SKP, the Capital’s leading #Luxury Mall, was a pop-up where we invited both media, KOLs (influencers) and artists to experience the collection firsthand.

The evening generated potential celebrity dressing opportunities and an impressive amount of editorial shooting requests — no surprise considering the Editions collection reflects Mr. Alaïa’s inimitable approach to beauty, his sense of sensuality and his flawless technique.

Everlane

With #sustainability and #environmentalprotectionism beginning to play an increasingly bigger role in consumers’ lives in #China, we’re proud to support our client, Everlane in their most recent efforts to support the preservation of the world’s delicate ecosystems.

Everlane partnered with #Eleme, China’s biggest online food ordering platform to raise money and awareness for the preservation of rare bird habitats in Shandong Province.

Everlane donated a percentage of sales revenue from their #TmallGlobal store during its 1st anniversary celebration in August, 2020.

This initiative has been recognized by SEE Foundation.

SEE (Society of Entrepreneurs and Ecology) is a ground-breaking non-governmental organization aiming to protect the environment.

We’re dedicated to helping our clients in China realize the value in having #sustainability as a core #businesspillar, and proud to see brand like Everlane leading the charge

Careers at Gusto Luxe

We’ve got some great openings Gusto Luxe! Be sure to check out the JOBS page. Below details for Account Director (Fashion) based at our headquarters in Shanghai: ACCOUNT DIRECTOR, FASHION (SHANGHAI-BASED) Gusto Luxe • Shanghai, China

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