Consulting. Digital. Marketing
We connect luxury with Asia

Gusto Luxe is Asia's leading integrated luxury agency. We sit at the intersection of insights, technology and communications, helping our clients connect and engage with Asia's affluent consumers.

With a team of more than 130 and offices in Shanghai, Hong Kong, Singapore and London, we represent some of the world's most celebrated luxury and premium brands. Our clients include Sotheby's, Harrods, Canada Goose, Swire Hotels, H&M Group, Estee Lauder Companies, Tourism Australia and Swarovski.

We are part of Gusto Collective, Asia's first 'brandtech' holding company. The Collective brings together best-in-class marketing and digital agencies with technology firms to help brands run and manage their marketing better, faster, and more efficiently.

Our values shape and define us

Kindness goes
a long way

Make Things Better

Own it

Show passion

Play as a team

Pursue diversity
and inclusiveness

Our Clients

We are a diverse team

AARON LAU

Chairman and CEO, Gusto Collective

CHLOE REUTER

Founding Partner and Vice Chair, Gusto Collective / Founding Partner, Gusto Luxe

NICK CAKEBREAD

Founding Partner, Gusto Collective and Gusto Luxe

CHARMAINE LIN

General Manager, Client Services

SHASHIN SURTI

General Manager, Shanghai

TRACY ZHANG

Director, Fashion & Beauty

MAE MEI

Director, Head of Lifestyle

LILY LU

Director, Digital

LEE FOLLAND

Director, Research

IAN LIN

Creative Director

EMMA ZHANG

Associate Account Director

SHARON LIANG

Director, People & Culture

VANESSA WU

Director, Europe

JEREMY TRAN

Regional Account Director

CINDY CHOO

Regional Account Director (APAC)