Creating the first brand campaign for Swire Hotels’ The House Collective
Raised awareness of The House Collective (THC) with a brand campaign that would highlight each of the existing Houses and also to celebrate the opening of The Middle House in Shanghai.
“My Story, My House” highlighted THC’s key messages by telling their personalised story of three tastemakers in the areas of fashion, design and culture. The three videos were seen across owned, earned, paid offline and online platforms.
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Creative & Branding.
Influencers & Celebrities. Partnerships.
Experiences.
Digital Media.
