Too Faced

Winning Hearts & Wallets for Too Faced with TMall Super Brand Day Campaign

Leverage celebrity and influencers on Weibo and RED to tell Too Faced brand story and educate consumers who Too Faced girl is.

Too Faced’s global beauty directors co-created with KOLs & KOCs tutorial posts, livestreaming, and contests to drive traffic to Tmall store.

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Influencers & Celebrities.
e-commerce.
Digital Media.